INSIGHTS FROM THE AUTOMOTIVE INDUSTRY – THE CASE OF THE MERCEDES S-CLASS IN THE UNITED STATES

 

INSIGHTS FROM THE AUTOMOTIVE INDUSTRY – THE CASE OF THE MERCEDES S-CLASS IN THE UNITED STATES

Doaa Salman Abdou 
Nouran Yasser 
Andrew Raafat 

 

Abstract

This paper provides a market analysis which represents a diagnostic procedure for determining the core causes of market behaviour from an economic standpoint. This paper reflects on the role of the automobile industry which has a substantial impact on a country’s growth since it contributes to high levels of employment, consumption, and investment. The goal of this study is threefold: first, use the demand and supply framework to explore the impact of the factors that drive those interactions and forecast future results for the S-class. Second, apply SWOT, PESTLE, and Porter’s model analysis to analyze the product line during the period from 2010 to 2020. Third, assess Mercedes-environment Benz to meet the company’s present and future objectives. Results show no violations of demand and supply laws for the S-class product in the United States, and it is a price-sensitive product, according to the findings. Fluctuations in the elasticities of demand and supply were observed due to the changes in the consumers’ willingness to buy the S-class and the changes in the market conditions which affected the supply over the decade of study. Results show Mercedes’ market opportunities is in a risky situation as the delay in the supply chain reflects negatively and give opportunities to other substitutes in the different market across the globe.

Keywords: S-class, economic growth, R&D, automotive sector, macro-environments

JEL Codes: L17, L22, L86, L82, O31

DOI: 10.37708/el.swu.v4i1.2

CITE AS:

Salman, D. A., Yasser, N., & Raafat, A. (2022). Insights from the automotive industry – the case of the Mercedes S-class in the United States. Economics & Law, 4(1), 15-27. https://doi.org/10.37708/el.swu.v4i1.2
Salman, Doaa Abdou, Nouran Yasser, and Andrew Raafat. 2022. “Insights from the Automotive Industry – the Case of the Mercedes S-class in the United States.” Economics & Law 4 (1): 15–27. https://doi.org/10.37708/el.swu.v4i1.2.
Salman, D.A., Yasser, N. and Raafat, A. (2022). Insights from the automotive industry – the case of the Mercedes S-class in the United States. Economics & Law, 4(1), pp.15–27. doi:10.37708/el.swu.v4i1.2.
Salman, Doaa Abdou, et al. “ Insights from the automotive industry – the case of the Mercedes S-class in the United States.” Economics & Law, vol. 4, no. 1, 30 May 2022, pp. 15–27, 10.37708/el.swu.v4i1.2.

INSIGHTS FROM THE AUTOMOTIVE INDUSTRY – THE CASE OF THE MERCEDES S-CLASS IN THE UNITED STATES

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